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Sunday, May 9, 2021

Global Mobile Advertising Market to be driven steadily in the Forecast Period of 2021-2026

The new report by Expert Market Research titled, ‘Global Mobile Advertising Market Report and Forecast 2021-2026’, gives an in-depth analysis of the global Mobile Advertising market, assessing the market based on its segments like platform, distribution channel, end use, and major regions like Asia Pacific, Europe, North America, Middle East and Africa and Latin America. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

Note 1: For a snapshot of the primary and secondary data of the market (2015-2025), along with business strategies and detailed market segmentation, please click on the request sample report. The sample report shall be delivered to you within 24 hours.

Request a free sample copy in PDF or view the report summary@

The key highlights of the report include:

Market Overview (2021-2026)

  • Forecast Market Size (2026):  USD 289 Billion

The global mobile advertisement industry is being driven by the growing internet smartphone usage. The increasing penetration of cheaper smartphones and easy access to faster internet is propelling the mobile advertisement market. The increasing screen time among the populace is a factor in the growth of the global market. Additionally, the increasing usage of social media, music, and various other host of apps aids to the growth. Moreover, the increasing trend of online shopping due to its ease and convenience will increase growth opportunities in the forecast period.

Industry Definition and Major Segments

Mobile advertisement is a form of marketing that is carried out through mobile devices. It is a type of advanced advertisement that is in form of banner ads on a mobile website or text ads sent via SMS. Mobile ads can also be bought via the Mobile Demand Network, which uses real-time ad exchanges to buy ad impressions.

Explore the full report with the table of contents@

By platform, the market is divided into:

  • Video
  • Social Media
  • Website
  • Push Notifications
  • Display
  • SMS and E-Mail
  • In-App
  • Others

Based on distribution channel, the industry can be segmented into:

  • Affiliate Marketing
  • Omni-Channel Marketing
  • Social Media Marketing
  • Content Marketing
  • Others

The market is divided based on end use into:

On the basis of regional markets, the industry is divided into:

1 North America
1.1 United States of America
1.2 Canada
2 Europe
2.1 Germany
2.2 United Kingdom
2.3 France
2.4 Italy
2.5 Others
3 Asia Pacific
3.1 China
3.2 Japan
3.3 India
3.5 Others
4 Latin America
4.1 Brazil
4.2 Argentina
4.3 Mexico
4.4 Others
5 Middle East & Africa
5.1 Saudi Arabia
5.2 United Arab Emirates
5.3 Nigeria
5.4 South Africa
5.5 Others

Market Trends

Regionally, North America is the largest shareholder in the global mobile advertisement market owing to the presence of key market players in USA. Moreover, the rising expenditure on digital marketing due to its effectiveness and reach compared to TV advertising will bolster growth in the region. The widespread use to smartphones and acceptance of technology in North America and Europe, will result in steady growth in the forecast period. Meanwhile, Asia Pacific is expected to witness rapid growth due to increasing penetration of smart phones and internet. Further, rapid urbanisation and growing disposable incomes will aid the growth of regional market.

Key Market Players

The major players in the market are Facebook, Inc., Alphabet, Inc., Microsoft Corporation, Twitter, Inc., InMobi PTE Ltd., Amobee, Inc., and a few others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

About Us:

Expert Market Research is a leading business intelligence firm, providing custom and syndicated market reports along with consultancy services for our clients. We serve a wide client base ranging from Fortune 1000 companies to small and medium enterprises. Our reports cover over 100 industries across established and emerging markets researched by our skilled analysts who track the latest economic, demographic, trade and market data globally.

At Expert Market Research, we tailor our approach according to our clients’ needs and preferences, providing them with valuable, actionable and up-to-date insights into the market, thus, helping them realize their optimum growth potential. We offer market intelligence across a range of industry verticals which include Pharmaceuticals, Food and Beverage, Technology, Retail, Chemical and Materials, Energy and Mining, Packaging and Agriculture.

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Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.

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*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.


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