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Sunday, January 30, 2022

Global Light Beer Market to be Driven by Changing Consumer Preference Towards Less Alcoholic Beverages in the Forecast Period of 2022-2027

The new report by Expert Market Research titled, ‘Global Light Beer Market Report and Forecast 2022-2027’, gives an in-depth analysis of the global light beer market, assessing the market based on its segments like production, package, distribution channels, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models. 

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The key highlights of the report include:

Market Overview (2017-2027)

  • Historical Market Size (2020): USD 277,382 Million
  • Forecast CAGR (2022-2027): 2.9%

Craft beers accounted for a major share in the global light beers market, owing to their growing popularity among the 18 to 30 age group. The purchase of light beer through online sales channels has also supported the market and will continue to do so in the coming period. Offerings through digital platforms have allowed discernment-conscious consumers to reach previously inaccessible suppliers. The market for light beers is also to be driven by the increasing purchasing power of consumers, high standards of living, low-calorie content of light beer, and effective marketing.

Industry Definition and Major Segments

Light beer is also brewed in the same way as all other beers. But light beer has a much lower amount of calories and alcohol content as compared to regular beers. The alcohol content in light beers can vary between 2.2 to 3.2%.

Explore the full report with the table of contents@

Based on production, the light beer market has been segmented as:

  • Macro-Brewery
  • Micro-Brewery
  • Craft Brewery
  • Others

The market has also been segmented as:

  • Glass
  • PET Bottle
  • Metal Can
  • Others

The light beer market has been bifurcated on the mode of distribution channel:

  • Hypermarkets and Supermarkets
  • On-Trade
  • Specialty Stores
  • Convenience Stores
  • Others

The Expert Market Research report also provides an in-depth analysis of regional markets namely North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Market Trends

Increasing inclination towards beverages that are less alcoholic and have low calorie value is driving the consumption of light beers across the globe.  New product launches have also been seen in the market. For instance, in 2019, Natural Light, a brand of St. Louis-based Anheuser-Busch, launched Naturdays, a light lager brewed with strawberry lemonade flavour. Expansion of distribution channels, such as supermarkets and hypermarkets and online channels to further support the growth of the light beer market.

Latest News on Global Light Beer Market@

Key Market Players 

The major players in the market are Anheuser-Busch InBev, Carlsberg Breweries A/S, HEINEKEN International B.V., Diageo, and Molson Coors Beverage Company. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

About Us:

Expert Market Research is a leading business intelligence firm, providing custom and syndicated market reports along with consultancy services for our clients. We serve a wide client base ranging from Fortune 1000 companies to small and medium enterprises. Our reports cover over 100 industries across established and emerging markets researched by our skilled analysts who track the latest economic, demographic, trade and market data globally.

At Expert Market Research, we tailor our approach according to our clients’ needs and preferences, providing them with valuable, actionable and up-to-date insights into the market, thus, helping them realize their optimum growth potential. We offer market intelligence across a range of industry verticals which include Pharmaceuticals, Food and Beverage, Technology, Retail, Chemical and Materials, Energy and Mining, Packaging and Agriculture.

Media Contact

Company Name: EMR Inc.
Contact Person: Sofia Williams, Corporate Sales Specialist – U.S.A.
Toll Free Number: +1-415-325-5166 | +44-702-402-5790
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City: Sheridan
State: Wyoming
Country: United States

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*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.


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