The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
Instant Coffee Market Size, Share, Price Trends, Industry Report, Key Players, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Forecast CAGR (2023-2028): 4.9%
| Report Attribute | Details |
| Historical Period | 2018-2028 |
| Forecast Period | 2023-2028 |
| Base Year | 2022 |
| Market Size in 2020 | USD 11.4 billion |
| Revenue Forecast in 2026 | USD 15.2 billion |
| Growth Rate CAGR | 4.9% |
| Major Players | Nestlé, Starbucks Corporation, KRAFT Foods, Tata Consumer Products Limited, Tchibo Coffee International Ltd, Strauss Group, Jacobs Douwe Egberts Pro and among others. |
Instant coffee is affordable, convenient, easy-to-use, and readily available, which is increasing its penetration in household and commercial applications. While traditional coffee preparation takes time, and involves roasting of beans, instant coffee is fast and can be prepared without any special tools or knowledge.
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Coffee is gaining traction among the working adults owing to its taste, caffeine, and the various health benefits it offers. Coffee reduces the risk of heart failure, is beneficial for the liver, and reduces breakage of strands of DNA that can lead to tumours. It’s energy boosting characteristics help consumers cope with hectic and busy lifestyles, which is further fuelling the instant coffee market.
The increasing popularity of coffee among the youth, owing to its brain stimulating properties, is another driving factor of the market. Over the forecast period, the rising disposable incomes, growing popularity of coffee consumption, and rapid development of supermarkets/hypermarkets, are expected to strengthen the demand for instant coffee.
Instant coffee decreases the chances of diabetes mellitus. In this regard, the increasing prevalence of diabetes is further offering lucrative opportunities to the instant coffee market. Moreover, instant coffee can be utilised in many applications including cake baking, ice-cream flavour enhancing, and in the preparation of various food products such as cookies, brownies, custard, and biscuits, among others.
Instant Coffee Industry Definition and Major Segments
Instant coffee is a form of coffee that can be prepared instantly by directly mixing with hot water and/or milk. It is obtained from the process of dried coffee extraction where coffee mixed with hot water is dehydrated to procure it in a fragmented form. Instant coffee is soluble and aromatic, and available in the form of granules, powders, and liquids. It is easy-to-prepare, which is a major propelling factor of the global instant coffee market.
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Based on type, the market can be segmented into:
- Jar
- Pouch
- Sachet
- Others
On the basis of coffee type, the market has been divided into:
- Spray Dried
- Freeze Dried
By distribution channel, the market can be classified into:
- Business-To-Business
- Supermarkets and Hypermarkets
- Independent Retailers
- Departmental Stores
- Online
- Others
On the basis of region, the market can be categorised into:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Instant Coffee Market Trends
The key trends in the global instant coffee market include the steady enhancements of flavours and availability of convenient packaging options such as pouches. Innovative flavour offerings such as Italian roast, cardamom, vanilla, and butterscotch, among others, are increasing the popularity of flavoured instant coffee. Individual-portion sized packaging of instant coffee is growing in popularity as it is portable and a great way of trying out new flavours.
Instant coffee pouches and bags are expected to witness a surge in sales owing to the expanding e-commerce industry. Over the forecast period, rising purchasing power and increasing product awareness are anticipated to navigate the market growth.
In geographical terms, Latin America is expected to witness a steady growth in the forecast period, owing to the high coffee production across emerging economic nations such as Brazil. Meanwhile, the Asia Pacific is also likely to witness a decent growth owing to the increasing population of coffee consumers in the region.
Key Market Players
The major players in the instant coffee market report are Nestlé, Starbucks Corporation, KRAFT Foods, Tata Consumer Products Limited, Tchibo Coffee International Ltd, Strauss Group, and Jacobs Douwe Egberts Pro, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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