According to the report by Expert Market Research (EMR), the Global Cotton Towel Market Size is projected to grow at a CAGR of 5.40% between 2023 and 2028. Aided by the growing demand for soft, absorbent textiles and the increasing applications of cotton towels in various sectors, the market is expected to grow significantly by 2028.
Cotton towels, made from soft, absorbent fibres, are commonly used in households, hotels, gyms, spas, and healthcare facilities. They play a critical role in hygiene and comfort, adding to the overall user experience. Beyond their basic use, cotton towels also possess excellent durability and ease of maintenance, making them a popular choice in various commercial applications.
The escalating consumer preference for soft, absorbent textiles is driving the global cotton towel market growth. There has been a noticeable shift towards premium cotton towels as people become more aware of the advantages of cotton towels, such as its better absorbency, simplicity in cleaning, and hypoallergenic qualities. Cotton towels are also becoming more popular as a result of the wellness and self-care trend, as they are a standard in spas, gyms, and other wellness facilities.
The widening applications of cotton towels in various sectors also play a significant role in fuelling the cotton towel market expansion. In the hospitality industry, high-quality cotton towels are a standard offering, used to enhance the guest experience. The healthcare sector employs cotton towels for their hygienic properties and ease of sterilisation. Furthermore, cotton towels find application in the sports and fitness industry, where their absorbency and durability are highly valued.
Further, the growing demand for sustainable and biodegradable products in the textile industry has led to an increased focus on cotton towels as a sustainable alternative to synthetic materials. With the rise of environmental consciousness and increasing advocacy for sustainable practices, cotton has emerged as a preferred material due to its biodegradability and lower environmental impact, thereby boosting the cotton towel market expansion.
Moreover, ongoing innovations in cotton towel manufacturing, including the development of organic cotton towels and towels with antimicrobial properties, are expected to provide new opportunities for market growth. Such innovations cater to the increasing consumer demand for eco-friendly and health-conscious products, further augmenting the expansion of the cotton towel market.
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Cotton Towel Market Segmentation
The market can be divided based on product type, application, distribution channel, and region.
Market Breakup by Product Type
• Pima Cotton Towels
• Egyptian Cotton Towels
• Turkish Cotton Towels
• Others
Market Breakup by Application
• Households
• Commercial
Market Breakup by Distribution Channel
• Offline
• Online
Market Breakup by Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
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Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global cotton towel companies. Some of the major key players explored in the report by Expert Market Research are as follows:
• Covenant Tex Co., Ltd
• Oasis Towels
• 1888 Mills, LLC
• Kapatex s.r.o.
• Ozan Premium Home
• New Pig Corporation
• Impel International
• Others
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