The new report by Expert Market Research titled, ‘Indian Premium Tea Market Size, Share, Price, Trends, Growth, Report and Forecast 2021-2026’, gives an in-depth analysis of the Indian premium tea market, assessing the market based on its segments like type, packaging, distribution channel, applications and regions like North, South, East, and West. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
Note 1: For a snapshot of the primary and secondary data of the market (2016-2026), along with business strategies and detailed market segmentation, please click on the request sample report. The sample report shall be delivered to you within 24 hours.
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The key highlights of the report include:
Market Overview (2016-2026)
• Forecast CAGR (2021-2026): 4.2%
• Forecast Market Size (2026): 1.4 million tons
The tea industry in India is fueled by the country’s widespread consumption of the beverage among all socio-economic classes. Customers prefer luxury brands, and India’s stable economic development and subsequent rise in the middle-class population are proving to be catalysts for the industry’s growth. The tea industry in India is also benefiting from an increase in demand for packaged beverages in both urban and rural areas, thanks to lower chances of adulteration, fast storage, and superior quality. In addition, the demand for prepared natural ingredient varieties is growing. In the forecast era, the industry is expected to be pushed by the growing growth of cafes/lounges that primarily serve drink variants. The demand will be fueled in the coming years by increased innovation in packaging and flavors. The rural sector is another market segment that is expected to expand.
Industry Definition and Major Segments
The term “premium tea” refers to a form of high-quality tea. This form of tea is grown with care and is always handpicked, which affects the consistency. The best location for planting is one where the tea grows slowly.
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The market is categorised in terms of type into:
• Flavored Black Teas
• Green Teas
• Functional Botanical Blends and Herbal Blends
• Probiotic Teas
• Iced Tea
• Others
In terms of packaging, the market is segmented into:
• Loose Tea
• Plastic Containers
• Paper Boards
• Aluminum Tin
• Tea Bags
• Others
The market is bifurcated by distribution channel into:
• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others
The market is segmented based on application into:
• Residential
• Commercial
The market for Indian premium tea is segmented by region into North, South, East, and West.
Market Trends
North India dominates the Indian economy, accounting for more than three-quarters of the total. Assam produces the most tea in the world, followed by West Bengal. Based on their origins, the Assam and Darjeeling styles are the most well-known forms of beverage worldwide. Nearly a fifth of the industry is centered in South India. Despite having a lower output than North India, the region’s production of premium varieties of superior quality is propelling the country’s industry forward. Black tea is the most popular form of tea in India, and it accounts for majority of the market. The major distribution sources for the product include supermarkets/hypermarkets, specialty shops, convenience stores, and online retailers, among others. Its end-use industries are primarily divided into residential and commercial.
Key Market Players
The major players in the market are Tata Consumer Products Ltd, Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Society Tea, Teaxpress Pvt Ltd and others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.
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