The new report by Expert Market Research titled, ‘Indian Premium Tea Market Size, Share,price, Trends, Industry, Report and Forecast 2021-2026’, gives an in-depth analysis of the Indian premium tea market, assessing the market based on its segments like type, packaging, distribution channel, application and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.
Note 1: For a snapshot of the primary and secondary data of the market (2016-2026), along with business strategies and detailed market segmentation, please click on request sample report. The sample report shall be delivered to you within 24 hours.
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The key highlights of the report include:
Market Overview (2016-2026)
• Forecast CAGR (2021-2026): 4.2% (India Tea Market)
• Forecast Market Size (2026): 1.4 million tons (India Tea Market)
The premium tea industry in India is being fostered by the increasing affordability of premium tea and better socio-economic conditions in the country. Further, the rise in the number of cafes and lounges across the country is invigorating the market growth of premium tea in India and is expected to do so in the forecast period as well. In addition, the rising emphasis on investment in packaging and instant tea is propelling the market growth. North India leads the market share of this industry while areas such as Assam and Nilgiris in South India continue to be important suppliers of high-quality premium tea. Rising disposable incomes and changing lifestyle trends are expected to drive the market forward at a healthy rate.
Industry Definition and Major Segments
Premium tea is a high-quality tea segment. This form of tea is cultivated meticulously and usually handpicked, which inevitably affects the quality. For plantation, areas where the tea grows slowly is the best spot, such as Assam.
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The market is segmented in terms of type into:
• Flavoured Black Teas
• Green Teas
• Functional Botanical Blends and Herbal Blends
• Probiotic Teas
• Iced Tea
• Others
In terms of packaging, the market is divided into:
• Loose Tea
• Plastic Containers
• Paper Boards
• Aluminium Tin
• Tea Bags
• Others
The market is categorised by distribution channel into:
• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others
The market is bifurcated on the basis of application into:
• Residential
• Commercial
The market is segmented by region into:
• North
• South
• East
• West
Market Trends
India tea industry is driven by the high penetration of the drink by socio-economic classes in the world. India’s steady economic progress and the subsequent rise in the middle-class population are also proving to be catalysts for the industry’s growth as consumers favour luxury brands. The rising demand for the packaged variety of beverages in both urban and rural areas is further helping the premium tea industry in India due to lower chances of adulteration, fast storage, and superior quality. The demand for prepared varieties of natural ingredients is also witnessing healthy growth. The rise in the number of cafes and lounges is expected to continue pushing the market forward in the forecast period as well. Improvements in packaging is another crucial driver for this market.
Key Market Players
The major players in the market are Tata Consumer Products Ltd., Hindustan Unilever Limited, Gujarat Tea Processors & Packers Ltd, Society Tea, and Teaxpress Pvt Ltd, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.
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