The new report by Expert Market Research titled, ‘Global Content Intelligence Market Report and Forecast 2021-2026’, gives an in-depth analysis of the global content intelligence market, assessing the market based on its segments like applications, manufacturing process and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2016-2026)
Forecast Historical Market Size (2020): USD 510 million
Forecast CAGR (2021-2026): 31%
Forecast Market Size (2026): USD 2.2 billion
The global content intelligence market is predicted to rise as the requirement to align content strategy with business goals grows. The availability of advanced business tools and technologies such as machine learning, AI, natural language processing, and business intelligence to derive content insights are also boosting the content intelligence market. Moreover, during this forecast period, an increase in the importance of content production from a marketing viewpoint is predicted to push the global content intelligence market growth. Furthermore, the content intelligence market is predicted to grow due to an increase in significant firms' product launch activities. These factors are expected to grow significantly throughout the forecast period, boosting the market.
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Industry Definition and Major Segments
Content intelligence is a strategy for processing content information into correct insights and providing data efficacy to a corporation based on an artificial intelligence system and software. The software and systems that translate business and content data into actionable insights for effective content strategy and tactics are referred to as content intelligence. It gives advertisers a comprehensive perspective of their content's language and allows them to make better judgments about the context of their content. It is the science of recognizing and anticipating the most valuable content ideas and topics for viewers.
By Component, the market is divided into:
By Deployment, the market is divided into:
- On-Premise
- Cloud
- Hybrid
By Vertical, the market is divided into:
- Banking, Financial Services, and Insurance
- Government and Public Sector
- Healthcare and Life Sciences
- IT and Telecommunications
- Manufacturing
- Media and Entertainment
- Retail and Consumer Goods
- Travel and Hospitality
By Organization Size, the market is divided into:
- Large Enterprises
- Small Enterprises
- Medium Enterprises
By region, the industry is categorized into:
- North America
- Europe
- The Asia Pacific
- Latin America
- The Middle East and Africa
Market Trends
The requirement for an artificial intelligence system for analyzing consumer preferences, which can boost an organization's growth, is one of the primary industrial growth drivers. These facilities help to expedite deployment, reduce delays, facilitate integration, and provide specialized training. Rapid advancements in cloud technology will spur the creation of cloud-based content intelligence, with security being a top focus. During the forecast period, large businesses will lead the industry. The global content intelligence industry is anticipated to be hampered by a lack of resources and time constraints that make it difficult for marketers to continuously produce high-quality content. Moreover, the market's growth will be limited over this projected period due to the high volume of content.
Because of the growing adoption of big data analytics by small and medium-sized businesses, North America now dominates the content intelligence market and will continue to do so during the projection period. North American businesses are aggressively investing in digital marketing and customer experience projects, as well as new technologies like AI, NLP, ML, big data, and others. In comparison to other parts of the world, the percentage of social media users, smartphone users, and ad spending in this region is extremely high. The United States has more than 90% mobile device penetration, followed by Canada, providing marketers with a powerful avenue to target potential customers. Asia-Pacific, on the other hand, would have the greatest growth rate during this time period. This is because modern technologies such as artificial intelligence and machine learning are becoming more widely used. Other factors that are providing numerous potential prospects for the content intelligence market include the presence of many content intelligence providers, a stable economy, and strong financial institutions in this region.
Key Market Players
The major players in the market are IBM, Adobe, Opentext, Curata, among Others. The report covers the market shares, capacities, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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