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Monday, November 15, 2021

Global Location Analytics Market to be driven by the rising demand for location-based services and market intelligence among business organizations in the Forecast Period of 2021-2026

 The new report by Expert Market Research titled, ‘Global Location Analytics Market Report and Forecast 2021-2026’, gives an in-depth analysis of the global location analytics market, assessing the market based on its segments like component, deployment type, location, services, application, and major regions like North America, Europe, Asia Pacific, Latin America, Middle East and Africa. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

Note 1: For a snapshot of the primary and secondary data of the market (2016-2026), along with business strategies and detailed market segmentation, please click on the request sample report. The sample report shall be delivered to you within 24 hours.

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The key highlights of the report include:

Market Overview (2016-2026)

  • Historical Market Size (2020 ): USD 9.8 billion
  • Forecast CAGR (2021-2026 ): 15.4%
  • Forecast Market Size (2026 ): USD 23.3 billion

The market for location analytics has seen substantial growth due to factors such as the rising demand for location-based services and market intelligence among business organizations. The retail industry's expanding demand for technology is predicted to propel the business ahead. Privacy concerns, connectivity issues, and data integration are all key challenges for the sector, which must be addressed carefully to maintain data protection. The industry's growth is being aided by the increased embrace of technology by industries such as healthcare.

Industry Definition and Major Segments

The method or capability of obtaining the flow of data from the geographic component of a company's data is known as location analytics.

Explore the full report with the table of contents@

Based on the component, the industry is divided into:

  • Solution
  • Services

Based on the deployment type, the industry is divided into:

  • On-Premise
  • On-Demand

Based on the location, the industry is divided into:

Based on the services, the industry is divided into:

  • Risk Management
  • Emergency Response Management
  • Customer Experience Management
  • Remote Monitoring
  • Supply Chain Planning and Optimization
  • Sales and Marketing Optimization

Based on the application, the industry is divided into:

The regional markets for location analytics include:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Market Trends

Geographically, North America is the fastest-growing region for the market. The expansion of location analytics in this region is being fueled by strong technological backing and rising automation tendencies. Real-time data analytics in defense technologies paved the door for larger location data applications in a variety of industries, including retail, BFSI, and healthcare. The adoption of technology by major corporations is propelling the sector forward. Leading companies employ tactics like price optimization and selection, location analytics, and customer-driven marketing to gain a major competitive advantage over their industry's competitors. Multiple organisations employ geographic information to analyse, evaluate, and interpret location-based data while making business decisions, propelling the location analytics industry forward. To understand distinct trends and patterns, location analytics uses past client profile information and preferences from all across the world.

Key Market Players

The major players in the market are SAS Institute Inc., Environmental Systems Research Institute, Oracle Corporation, Pitney Bowes Inc., Microsoft Corporation, Galigeo SAS, Cisco Systems Inc., IBM, Alteryx, Inc., CleverAnalytics, IndoorAtlas Ltd., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

About Us:

Expert Market Research is a leading business intelligence firm, providing custom and syndicated market reports along with consultancy services for our clients. We serve a wide client base ranging from Fortune 1000 companies to small and medium enterprises. Our reports cover over 100 industries across established and emerging markets researched by our skilled analysts who track the latest economic, demographic, trade and market data globally.

At Expert Market Research, we tailor our approach according to our clients’ needs and preferences, providing them with valuable, actionable and up-to-date insights into the market, thus, helping them realize their optimum growth potential. We offer market intelligence across a range of industry verticals which include Pharmaceuticals, Food and Beverage, Technology, Retail, Chemical and Materials, Energy and Mining, Packaging and Agriculture.

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Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.

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*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.


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