According to the report by Expert Market Research (EMR), the global glamping market size reached a value of USD 3.10 billion in 2023. Aided by the increasing number of consumers seeking immersive experiences in nature without sacrificing comfort, the market is projected to further grow at a CAGR of 10.3% between 2024 and 2032 to reach a value of USD 7.49 billion by 2032.
Glamping, short for “glamorous camping,” offers a unique outdoor experience by providing spacious tents, yurts, pods, and treehouses equipped with luxurious amenities such as comfortable beds, en-suite bathrooms, and gourmet meal options. This trend caters to a broad demographic, including families, couples, and solo travellers looking for a blend of adventure and comfort in scenic locations worldwide.
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Several factors are propelling the glamping market growth. Firstly, the rising consumer desire for unique and experiential travel opportunities has significantly contributed to the popularity of glamping. As travellers increasingly seek out vacations that offer more than just a destination, glamping provides an attractive alternative to traditional accommodations by offering an immersive nature experience coupled with luxury and exclusivity.
According to the glamping market analysis, the digital detox trend, where individuals look to disconnect from technology and reconnect with nature, has bolstered the demand for glamping. The appeal of escaping the hustle and bustle of daily life for serene, natural settings without foregoing the comforts of modern living resonates strongly with today’s consumers.
The expansion of eco-conscious travel is another factor influencing the glamping market expansion. Glamping sites often emphasise sustainability and minimal environmental impact, appealing to eco-aware travellers. The use of renewable energy sources, locally sourced materials for construction, and initiatives to preserve the natural surroundings align with the values of environmentally conscious consumers.
To attract guests looking for comfort as well as adventure, many glamping sites offer luxury amenities such as spa services, gourmet food options, and private hot tubs. These features help differentiate glamping from traditional camping and further boost the glamping market share. Glamping sites are increasingly being developed in locations that are easily accessible yet offer a sense of seclusion and connection to nature. Proximity to national parks, scenic landscapes, and recreational areas is a significant draw.
Many glampers are looking for more than just a place to stay; they want an experience that promotes health and well-being. As a result, more glamping sites are offering wellness activities like yoga classes, guided meditation sessions and nature therapy walks. To attract repeat visitors and maintain interest throughout the year, some glamping sites offer seasonal or themed experiences. This could include winter glamping with snow activities, summer beach camps, or autumn harvest festivals.
Geographically, the glamping market is distributed across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America and Europe are leading markets, driven by the established camping culture and the growing demand for luxury outdoor experiences. However, Asia Pacific is witnessing rapid growth due to the rising middle class and increased spending on travel and leisure activities.
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As per the glamping market analysis, glamping is becoming a popular family vacation choice. Sites are increasingly offering family-friendly facilities and activities that cater to all ages, such as play areas, educational nature tours, and family-oriented workshops. Collaboration with local businesses and attractions is becoming more common to provide guests with a richer experience. This might involve partnerships with local vineyards, adventure sports providers, or cultural institutions.
Glamping Market Segmentation
The market can be divided based on type, age group, size, and region.
Market Breakup by Type
- Cabins and Pods
- Tents
- Treehouses
- Yurts
- Others
Market Breakup by Age Group
- 18 to 32 years
- 33 to 50 years
- 51 to 65 years
- Above 65 years
Market Breakup by Size
- 4-Person
- 2-Person
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global glamping market. Some of the major players explored in the report by Expert Market Research are as follows:
- Nightfall Camp Pty Ltd.
- Under Canvas Inc.
- Huttopia SA
- Teapot Lane Glamping Ltd.
- Tentrr, Inc.
- Coastal Wilderness Ventures (Tanja Lagoon Camp)
- Sawday’s Canopy & Stars Ltd.
- Wigwam Holidays Ltd.
- Hidden Valley Holidays Ltd.
- Others
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