According to the report by Expert Market Research (EMR), the global OSS BSS market size reached a value of USD 57.74 billion in 2023. Aided by the increasing demand for streamlined operations and the growing applications of OSS BSS in various sectors, the market is projected to further grow at a CAGR of 13.1% between 2024 and 2032 to reach a value of around USD 175.73 billion by 2032.
Operational Support Systems (OSS) and Business Support Systems (BSS) are essential components of the telecommunications sector, providing comprehensive solutions for network management, service delivery, and customer management. OSS includes systems for network management, fault management, and inventory management, while BSS encompasses systems for billing, customer relationship management (CRM), and order management. The OSS BSS market growth is primarily driven by the rising demand for efficient network management, increasing adoption of digital services, and the expanding applications of OSS BSS in various sectors.
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The increasing consumer preference for seamless and personalised digital services is driving the market growth. With the growing reliance on digital platforms for communication, entertainment, and commerce, there has been a significant shift towards advanced OSS BSS solutions that offer enhanced customer experience and operational efficiency. Additionally, the rising trend of digital transformation across industries has further contributed to the increasing popularity of OSS BSS as essential tools for managing complex network and service environments.
The expanding applications of OSS BSS in various sector also play a significant role in propelling the market. In the telecommunications sector, OSS BSS solutions are used for managing network operations, service provisioning, and customer billing, ensuring efficient and reliable service delivery. The media and entertainment sector utilises OSS BSS for content management, subscription billing, and customer analytics, enhancing the delivery and monetization of digital content. Moreover, the growing adoption of OSS BSS in sectors such as healthcare, retail, and finance is driving market growth, providing integrated solutions for managing operations, services, and customer interactions, consequently driving up the OSS BSS market share.
The increasing adoption of digital transformation initiatives across sectors is a major driver of the market. Organisations are investing in advanced OSS BSS solutions to manage complex network and service environments, enhance customer experience, and achieve operational efficiency.
Continuous advancements in OSS BSS technologies, including artificial intelligence (AI), machine learning (ML), and cloud computing, are driving market growth. These technologies enhance the capabilities of OSS BSS solutions, offering improved performance, scalability, and flexibility.
The trend towards cloud-based OSS BSS solutions is gaining momentum. Cloud-based solutions offer scalability, flexibility, and reduced operational costs, making them an attractive option for service providers.
The increasing focus on enhancing customer experience is driving the adoption of advanced OSS BSS solutions. Service providers are investing in CRM and customer analytics to offer personalized services and improve customer satisfaction.
The growing adoption of OSS BSS solutions in new sectors beyond telecommunications, such as healthcare, retail, and finance, is expanding the market potential. These sectors are leveraging OSS BSS to manage operations, services, and customer interactions efficiently.
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As per the OSS BSS market analysis, North America is a significant market driven by high technological adoption and robust infrastructure, with the United States leading the demand. Europe is leading the market with a strong focus on digital transformation and regulatory compliance, driving the adoption of advanced OSS BSS solutions. Asia-Pacific is the fastest-growing market, driven by rapid industrialisation, increasing digital services adoption, and the presence of major OSS BSS providers.
OSS BSS Market Segmentation
The market can be divided based on component, OSS solution types, deployment mode, organisation size, industry, and region
Market Breakup by Component
- Solution
- Service
Material Breakup by OSS Solution Types
- Network Planning and Design
- Service Delivery
- Service Fulfillment
- Service Assurance
- Network Performance Management
- Customer and Product Management
- Others
Market Breakup by Deployment Mode
- On-Premise
- Cloud
Market Breakup by Organisation Size
- Small and Medium Enterprises
- Large Enterprises
Market Breakup by Industry
- IT and Telecom Enterprises
- BFSI
- Media and Entertainment
- Retail and E-Commerce
- Others
Market Breakup by Region
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East and Africa
Competitive landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global OSS BSS market. Some of the major players explored in the report by expert market research are as follows:
- Cisco Systems Inc.
- Nokia Corporation
- Huawei Corporation
- Accenture PLC
- Netcracker Technology Corporation
- Capgemini SE
- Others
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